Fleishmann's Deli

This is not the first time I mention Fleishmann's Deli although I did spell the name differently last time.

They've already opened a Foursquare account so I know how they want to be called, although I tweaked it a bit since it wasn't following some grammar basics (which is kinda arrogant of me).

Anyhow, let's keep it simple, this is a short one: Fresh Moroccan bread, chipotle sauce, BBQ sauce, yellow mustard, horseradish sauce, lettuce and lots of corned beef.

I was pleasantry surprised to discover chips and delightful pickled cabbage in my take-away bag [and a tiny chipotle sauce container].

It was a superb sandwich, as good as I remembered.

The only bad thing I can think of is that they don't have enough opening hours so it's kinda hard to get my fix.

Otherwise - epic.

Note to self: on my next visit I should check out their pulled beef sandwich, it looked pretty good.

The Search for Tel-Aviv's Perfect Sandwich: Fleishman's Deli

Me and a few people from work went out for lunch today - to a quiche place I adore.

Yeah, I know, quiche, right? But that place is amazing. Was amazing actually, we discovered that it moved.

Instead of the familiar venue I found Fleishman's Deli, same location, different dimension. 

They were wise enough to place fresh, gorgeous sandwiches in the window display, I fell right into that trap.

BBQ sauce, chipotle sauce, mustard, tomato, lettuce and sliced pickles

I ordered a corned beef sandwich. 

They use fresh frena bread; frena is a Moroccan style bread, named after the frena oven in which it was traditionally made. The traditional way also includes river stones (for thermal reasons).

When compiling the sandwich I asked for: BBQ sauce, chipotle sauce, mustard, tomato, lettuce and sliced pickles.

The sandwich is served with a side of potato chips and sweet pickled cabbage.

There were sauce bottles and various dipping sauces on and behind the counter, it was like a party in my mouth.

the best corned beef sandwich I had in quite a while

I'm gonna stop here cos I'm pretty tired of writing this post, wasn't going to post anything new today but the sandwich was so amazing I just had to share.

Just let me add that they have four special gimmicks that are worth mentioning:

1. There are self serve taps with various types of soda (no brands but they were all good), you just pay for a cup and drink whatever you want. This concept is rarely used in our parts of the world due to both sides (i.e. business owners and customers) being assholes. People will drink your "free" soda all day and fill up bottle they brought from home - and on the flip-side, if you can charge for extra drinks it's considered a loss.
2. There are vases with fresh green onions all over the place, just pick 'em and eat away.
3. They use a machine that keeps the potato chips warm and fresh. The kind of machine you find in cinemas and nacho stands, but the fact that they bothered and that the chips were actually fresh is pretty new in our culinary scene. It's usually stale-ish servings or just factory sealed bags in our areas.
4. They have really cheap booze! 9nis for a shot of Stoli or Jameson is pretty decent. 

That's all, enjoy the rest of the pictures.

Also, I gotta state again that the sandwich was EPIC.

a display of steamed corned-beef sandwich awesomeness

a bowl of sweet pickled cabbage, a side of potato chips, lemon soda

warm corned beef pleasures

a tap of goldstar beer, green onions, bread and a potato chip heater

The Search for Tel-Aviv's Perfect Sandwich: Delicious Deli

I was told that Delicious Deli Bar have an amazing hot pastrami sandwich, which made me think a visit is due. I was also told their burgers were superb, but burgers aren't my cup of tea so I really didn't care.
It was but a matter of time.

It was a Saturday night. The Delicious Deli Bar, located at the Tel Aviv Port Market was one of the few stands still operating, most people were busy eating ice cream on the boardwalk, in the almost cool air of the sea.

400gram NY hot pastrami sandwich

Sriracha bottles on the counter and a soda fountain with various colorful syrups were a nice touch. This went great with the smoke (baked and with cajun seasoning, not sure about actual smoke) potato wedges I ordered along with the sandwich. There was also a mustard based sauce involved, it was epic.

I ordered the NY hot pastrami sandwich, which is just like their plain hot pastrami sandwich, but with 400 grams (0.88 pounds) of meat in it. My sandwich was mistakenly served to a lady sitting at the counter next to me, but the issue was soon rectified and I was able to strike.

This is a waste of a hot pastrami sandwich

I wish this was the tale of the perfect sandwich, of a lost treasure, the discovery that will change my life, something I could share with joy and recommend to all my beloved carnivores, but it's not, it wasn't.
The meat was dry and chewy, with a taste you'd not even expect from supermarket leftovers.
It just wasn't good. There was even a large  blood vessel chunk visible in the heap of meat prior to my first bite which was kinda gross.
I ate some of it, but most of it went to a nearby dog that appreciated it. I just ate the potatoes, the bread which was pretty good and drank my lemon soda, allowing the disappointment fill in the room I saved for food. 

The menu offered the above mentioned hamburger and another type of sandwich, but I didn't want to play this game anymore. I've had my share, learned my lesson, walked away.
Perhaps this was just a bad day at Delicious Deli Bar, it might have been anything actually, but for me it was a horrible first impression that made me feel as if all of the raving recommendations were nothing but PR and unjust hype.