Fleishmann's Deli

This is not the first time I mention Fleishmann's Deli although I did spell the name differently last time.

They've already opened a Foursquare account so I know how they want to be called, although I tweaked it a bit since it wasn't following some grammar basics (which is kinda arrogant of me).

Anyhow, let's keep it simple, this is a short one: Fresh Moroccan bread, chipotle sauce, BBQ sauce, yellow mustard, horseradish sauce, lettuce and lots of corned beef.

I was pleasantry surprised to discover chips and delightful pickled cabbage in my take-away bag [and a tiny chipotle sauce container].

It was a superb sandwich, as good as I remembered.

The only bad thing I can think of is that they don't have enough opening hours so it's kinda hard to get my fix.

Otherwise - epic.

Note to self: on my next visit I should check out their pulled beef sandwich, it looked pretty good.

The Search for Tel-Aviv's Perfect Sandwich: Fleishman's Deli

Me and a few people from work went out for lunch today - to a quiche place I adore.

Yeah, I know, quiche, right? But that place is amazing. Was amazing actually, we discovered that it moved.

Instead of the familiar venue I found Fleishman's Deli, same location, different dimension. 

They were wise enough to place fresh, gorgeous sandwiches in the window display, I fell right into that trap.

BBQ sauce, chipotle sauce, mustard, tomato, lettuce and sliced pickles

I ordered a corned beef sandwich. 

They use fresh frena bread; frena is a Moroccan style bread, named after the frena oven in which it was traditionally made. The traditional way also includes river stones (for thermal reasons).

When compiling the sandwich I asked for: BBQ sauce, chipotle sauce, mustard, tomato, lettuce and sliced pickles.

The sandwich is served with a side of potato chips and sweet pickled cabbage.

There were sauce bottles and various dipping sauces on and behind the counter, it was like a party in my mouth.

the best corned beef sandwich I had in quite a while

I'm gonna stop here cos I'm pretty tired of writing this post, wasn't going to post anything new today but the sandwich was so amazing I just had to share.

Just let me add that they have four special gimmicks that are worth mentioning:

1. There are self serve taps with various types of soda (no brands but they were all good), you just pay for a cup and drink whatever you want. This concept is rarely used in our parts of the world due to both sides (i.e. business owners and customers) being assholes. People will drink your "free" soda all day and fill up bottle they brought from home - and on the flip-side, if you can charge for extra drinks it's considered a loss.
2. There are vases with fresh green onions all over the place, just pick 'em and eat away.
3. They use a machine that keeps the potato chips warm and fresh. The kind of machine you find in cinemas and nacho stands, but the fact that they bothered and that the chips were actually fresh is pretty new in our culinary scene. It's usually stale-ish servings or just factory sealed bags in our areas.
4. They have really cheap booze! 9nis for a shot of Stoli or Jameson is pretty decent. 

That's all, enjoy the rest of the pictures.

Also, I gotta state again that the sandwich was EPIC.

a display of steamed corned-beef sandwich awesomeness

a bowl of sweet pickled cabbage, a side of potato chips, lemon soda

warm corned beef pleasures

a tap of goldstar beer, green onions, bread and a potato chip heater

The Search for Tel-Aviv's Perfect Sandwich: Ruben

Ruben is a place that you can easily get addicted to its produce. They have several branches yet they're able to keep the original ma & pa look and feel, kind service and most importantly - incredible sandwiches.
Ruben, which sounds like Reuben and kinda looks like it too - is not your classic Reuben.

The pictures below were taken in the Carlebach \Yehuda Halevi branch, it's the closest one to where I live and I ate quite a few sandwiches there. You can smell the cured meats outside the store, and when you walk in the serving counter is right in front of you, there are bar stools to sit on and look out the huge windows. There's a second floor, with more stools and windows, and even a balcony.

Juicy, moist, thinly sliced corned beef, sauces, gherkins, a frosty Dr. Pepper

The menu is quite simple. Three sandwich sizes, two types of sliced bread, there's beef, there's turkey, sauces and vegetables, just name your ingredients and it's made in front of you while you drool. You might even get a few slices of meat to snack while you wait. Each sandwich gets a side of two delicious, crispy gherkins.

The fridge is packed with all the usual drinks, plus Dr. Pepper and several types of Dr. Brown's. There are also  two taps of beer (and pitchers if you're that thirsty).

Now for the sauces: there's a superb horseradish sauce, mustard, mustard cut with date syrup, herb aioli, and a hot sauce. The vegetables are pretty basic: tomatoes, lettuce, onions and pickled cabbage with onions.

A perfect corned beef sandwich

The sandwiches are of the kind that makes you come back again and again. Tender, smoked, moist meats, fresh and delicious everything, it's a foodies wet dream. The prices are reasonable and there's always good music playing in the background.

The only bad thing I can think of would be the opening hours, this place should operate 24/7.

If you're a fan of sandwiches - Ruben is a place that you must visit.

I call it "Big Nasty"

Behold my unholy creation, yesterday's midnight's snack, a festival of cheese, condiments and bread.

I call it "Big Nasty". 

The name is rather justified but it tastes great. See below the image for details and ingredients.

Allow me to list the ingredients in order of appearance from left to right:

• Nutella + cheese
• BBQ sauce + cheese
• Horseradish sauce + cheese
• Pickled ginger + cheese

The cheeses are a mix between Gouda and Gilboa, the bread is a seeded type, with a nice crunchy crust.

On the whole, the sandwich was an amazing mixture of flavors that did the job quite nicely. The sweetens of the nutella, the aroma and smoky flavor from the BBQ, the  flavor and punch from the horseradish sauce and above all the ginger that added a hint of vegetable with a dash of pickle.

Sure, this might seem to be a bit over the top, but this is a kind of sandwich that one makes with what's found in the fridge, when stricken by unspeakable hunger.

Tell me if you like the idea of it, do tell me if you try and make one of your own. 

Corned beef sandwich

Just for a moment, try to ignore this amazing sandwich.
Look at those gherkins. They tasted better than you imagine.

Now, the sandwich.
Woeber's Sandwich Pal horseradish sauce, spicy mustard, date syrup, lettuce, tomatoes, 400 grams of juicy corned beef.
All served between two slices of super fresh rye bread.

Again, you read the letters, you make words in your head, your imagination starts working overtime.
Yet again, you can't even imagine how amazing this sandwich was.

Food porn? YES.
Me being a tease? Well, no. I'm dying for one of these right now and I'm at work, pretty far away, it's scorching hot outside, this place discontinued their delivery service and I'm as miserable as you probably are.

Food porn: pizza and stuff

Back with another batch!

I'm kinda hungry cos I've yet eaten today and it's past lunch time. These pictures are killing me so I'll get this over with and run out to grab something.

Enjoy!

Grilled cheese bagel with pesto sauce, tomatoes, corn and fried eggplants. It was better than one might imagine.

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Just a plate of hummus from a place called Assaf (the name of the owner). They're really great and are easily  on the top of my favorite hummus places. There are two types of hot sauce on the table, complimentary falafel balls and relay sweet pickled cabbage that's served the moment you sit down. Their pitas are puffy and really soft.

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An amazing pastrami sandwich by Ruben. It resembles a reuben sandwich but lacks the cheese. The meat is actually somewhere between pastrami and corned-beef and it's kept in a warm humidor. It's packed with overwhelming flavor. I ordered mine with mustard, horseradish sauce, lettuce and tomatoes. They also have a pretty good turkey pastrami.

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This was actually one of the first places around to have Sriracha sauce. The pizza is so good you don't even need the sauce but still... The service is horrible but the quality of the pizza justifies a visit. This pizza is so good that it tastes amazing even after a night in the fridge - no heating.

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A new pizza place I tried offered free toppings so it was hard to refuse. The pizza itself was pretty much okay but the cherry tomatoes and the mushrooms were pretty great. I will order the hell out of this pizza.