The Search for Tel-Aviv's Perfect Sandwich: Ruben

Ruben is a place that you can easily get addicted to its produce. They have several branches yet they're able to keep the original ma & pa look and feel, kind service and most importantly - incredible sandwiches.
Ruben, which sounds like Reuben and kinda looks like it too - is not your classic Reuben.

The pictures below were taken in the Carlebach \Yehuda Halevi branch, it's the closest one to where I live and I ate quite a few sandwiches there. You can smell the cured meats outside the store, and when you walk in the serving counter is right in front of you, there are bar stools to sit on and look out the huge windows. There's a second floor, with more stools and windows, and even a balcony.

Juicy, moist, thinly sliced corned beef, sauces, gherkins, a frosty Dr. Pepper

The menu is quite simple. Three sandwich sizes, two types of sliced bread, there's beef, there's turkey, sauces and vegetables, just name your ingredients and it's made in front of you while you drool. You might even get a few slices of meat to snack while you wait. Each sandwich gets a side of two delicious, crispy gherkins.

The fridge is packed with all the usual drinks, plus Dr. Pepper and several types of Dr. Brown's. There are also  two taps of beer (and pitchers if you're that thirsty).

Now for the sauces: there's a superb horseradish sauce, mustard, mustard cut with date syrup, herb aioli, and a hot sauce. The vegetables are pretty basic: tomatoes, lettuce, onions and pickled cabbage with onions.

A perfect corned beef sandwich

The sandwiches are of the kind that makes you come back again and again. Tender, smoked, moist meats, fresh and delicious everything, it's a foodies wet dream. The prices are reasonable and there's always good music playing in the background.

The only bad thing I can think of would be the opening hours, this place should operate 24/7.

If you're a fan of sandwiches - Ruben is a place that you must visit.